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Founded by Ryan Lee, the Family Business Society is a network for the next generation of family business heirs. The concept is the US Bank Tower, an LA landmark, topped by a crown, which represents the passing of the torch from king to prince.

Logomark: Adopted Jan 2019

Typeface: Penna

FBS launched in Spring 2019 with five founding members. It has since grown to 30+ members, hosting business leaders such as David S.K. Lee, Alex Cappello, Richard Frank, and Daniel Fong. FBS was featured in USC Marshall social media as an up-and-coming student organization. 

Red: #c11f3d

Gold: #d1b87b