Truman Rose 2020
TR2020 was a USC Undergraduate Student Government campaign that successfully elected Truman Fritz and Rose Ritch as the Undergraduate Student Body President & Vice President. Over the span of 3 weeks from January 19th to February 13th, the campaign team created and executed a comprehensive digital, print, and physical marketing campaign, reaching over 2,700 students and driving 1,330+ online engagements. The campaign met with over 60 different student clubs, securing endorsements from 16 organizations, including the Daily Trojan.
Along with the creation of the visual identity system, a plethora of materials were designed for the campaign, including social media frames, apparel, signage, buttons, stickers, letterheads, websites, and animated graphics. A launch video was also produced and filmed, featuring Truman & Rose and their vision for the university.
Truman & Rose ultimately secured 1,522 votes (32%) out a total of 4,777 votes, beating out 3 other tickets to win the USG 2020 election.