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Founded by Joe Wilson in 2020, Undeterred Capital is a fund that invests in companies that seek to mitigate the waves and aftershocks of the COVID 19 crisis. The fund seeks out opportunities to strengthen the US economy, restructure food supply chains, and rebuild American manufacturing.

The combination mark utilized Druk Wide, a bold, wide sans-serif, and a grayscale color scheme, which represents the bold, courageous mission of the firm as it invests in a volatile, uncertain market.

Logomark: Adopted July 2020

Typeface: Helvetica

Gray: #231f1f