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DAA Concept 2 BL Wordmark 110319_4x.png



DAA Concept 2 BL Logomark 110319_4x.png

Created and curated by Jerry Won, Dear Asian Americans is a storytelling platform that shares the successes, struggles, and lessons of Asian Americans. It seeks to celebrate, support, and inspire fellow APAs.

Logomark: Adopted November 2019

Typeface: Gotham

Two brackets frame the wordmark and monogram, serving as a 'snapshot' for the Dear Asian American naming. Gotham, an iconic typeface used in campaign branding, embodies the bold, courageous narratives told on the DAA platform.

Isabelline: #F1EFED

Jet: #303437

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