Helena at Davos
Helena and the Ariadne Getty Foundation (AGF) celebrated the 50th anniversary of the World Economic Forum with an intimate invitation only dinner (16 guests) hosted by philanthropist and activist, Ariadne Getty in Davos, Switzerland. The dinner, attended by Helena Members Beatrice Fihn, Karen Tse, and 12 other distinguished global leaders and thinkers, focused on how current failures and successes of governmental systems affect disadvantaged populations globally.
Co-branding the event with the AGF, the Helena logo was encased in a grey box, with the logomark applied in white space. Snowcapped mountains served as the motif for the Dinner Invite and Guestbook, with adequate negative space for the invite language and the guest biographies, respectively.