For the year 2021, Teamsters created a bold political agenda centered around securing pensions, creating good jobs and building strong unions. A comprehensive digital strategy was created and implemented for the campaign, including SMS, targeted ads, social toolkits, and email ladders. Over 150 Teamsters shared their story on why President Biden and Democrats in Congress needed to Build Back Stronger. Their stories were featured in videos in support of pensions legislation and unionization efforts around the country.
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These videos were made for Andrew Yang's campaign for Mayor of New York. Stylistically, each short video is optimized for social media - making use of punchy visuals, quick cuts, and fast-paced music.
Designed by Jason Liu and produced by Joseph Choi, the 100 Day Rebuild is a reflective podcast and social experiment that explores belief, centering the Christian faith and how it applies to the chang
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