Developed by Lyn Stoler, Helena’s project, Repurpose, develops a sustainable financial mechanism to incentivize generic drug repurposing -- the approval of old drugs for new uses in order to create healthcare savings and increase access to affordable drugs.
Logomark: Adopted November 2019
Typeface: Avenir Next
Inspired by the recycling icon & the penrose stairs, three interlocking pills make up the mark. The pills represent the sustainable genetic drug repurposing mechanism. Chosen for the typeface, Avenir Next, a bold, utilitarian font. The project was published online and is featured in Business Insider.