Founded by Julie Benniardi in June 2018, ReWeave LA is a social enterprise, upcycling high-end fabric samples into luxury homegoods and fashion items. Each product is one-of-a-kind - sourced and handmade in LA. Inspired by high-end luxury brands such as Louis Vuitton and elegant serif typography, the visual identity strikes a key balance
by creating an aura of a luxury brand, while embodying a unique social mission. The mark combines the letterforms 'R' and 'W', with the crossbars and negative space representing an intertwining tapestry. Chosen for the typeface: a refined cream and soft black, as well as Myriad Pro for type.
Logomark: In Revision
Typeface: Myriad Pro
Cream White: #f7f4ec
Soft Black: #1a1814