Represented by Truman Fritz and Rose Ritch, Truman Rose 2020 is a campaign for USC Undergraduate Student Body President & VP. Inspired by athleisure, concert, and streetwear merchandise, the wordmark makes use of P22 Mackinac, a bold humanist serif font, italicized to bring more energy & movement to the mark.
Logomark: Adopted January 2020
Typeface: P22 Mackinac
The TR20 mark and the rose form the foundational elements of the identity system, adapted for print signage, flyers, and a myriad of online applications, from social media frames to website graphics. Paired with the creamy white, the brand is flexible yet recognizable, a departure from the traditional blues and navies of political campaigns..
Carmine Pink: #F04F50